Getting started - Picking keywords and phrases

In order to get started promoting this blog using the techniques outlined in it I first need to do some brainstorming. I need to think of the keywords I want this article to be recognized by and I need to think about an accurate description of the website so that people will be interested in coming here when they find one of my links or my search engine results.

So first, keywords. A handy tool is Google's Keyword Tool. That takes a bit of the brain work out of the brainstorming. It also gives me an idea of just how hard it is to promote specific phrases (that is, it indicates just how much competition there is for each keyword).

Keywords can be phrases, but for the purpose of this brainstorm I am just going to nominate single words. Once you hve the common words, then you can combine them in unique ways in each link you generate for your website. So I entered "Internet Marketing" into the keyword tool, and I used the 'Site Related Keywords' and here are some words that I like:

• internet
• marketing
• strategy
• advertising
• campaign
• research
• b2b
• strategies
  
• promotion
• articles
• website
• free
• guide
• tutorial
• tips
• ebook
• blog
• secrets
• seo
• beginner
• starting
• traffic
• visitors
• new
• increase
• generator
• search
• engine

And I could probably keep looking, but it is important to pick which words really represent your website. So I suggest picking 3 or 4 key phrases which combine the best words. I'm going to go with:

1. Internet Marketing Strategy for your new website
2. Tips to Increase your search engine results
3. Increase website traffic
4. Introductory Guide to basic website promotion
5. Get more blog visitors

Obviously I didn't use all of the words in the first list, and I even brought some new ones in. The idea of the first list is to give you a wide vocabulary to pick from. Expand the possibilities you have available to you. You can also use that vocabulary in your site description:

1. A simple to use guide for how to increase traffic to your new site or blog. Outlines where traffic comes from, and how you have control over that traffic. Necessary knowledge for any marketing campaign.
2. Unsure how to get more visitors to your site? This article will explain the basics of internet marketing and how you can easily and quickly increase your traffic without paying for advertising.
   
3. Read this tutorial to learn how to take your new website from a few hits each day to thousands of hits. Understand where traffic comes from, learn which aspects you can control, and then take control of your website promotion. By using the techniques outlined in this tutorial you are certain to increase your website traffic.

With these keyword phrases for the linking text selected, and these website descriptions written, it will be much easier to start submitting your website to website directories and link exchanges, which is where we will start.